Marketing, Branding, and Sales: How to Find Your Fan Base and Promote Your Music
Now that we know what’s in a business plan and how to create our business entity, let’s turn again to marketing, branding, and sales. They are the lifeblood of your music business.
This chapter will give some ideas about how to begin to market yourself and start earning money with your music. You should gain an elementary understanding of what marketing and sales is, how they differ, and how they are related. Let’s dive right in and try to make sense of it all.
If you ask the average person you meet, most wouldn’t know the difference between marketing and sales. Marketing refers to strategies and tactics designed to identify and appeal to consumers. Sales ...
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