The Business Model Navigator, 2nd Edition

Chapter 43

Reverse Innovation

Learning from good-enough solutions

The pattern

In the case of the Reverse Innovation business model, goods are first produced for the developing world, before being repackaged and resold at low cost to industrialised countries (HOW?). Examples include battery-operated medical instruments or vehicles originally designed for the developing world. The underlying logic is that many products developed for emerging economies or lower-income countries have to meet very stringent requirements. For customers to afford products, costs must be a fraction of similar products in higher-income countries. At the same time, ...