The Business Model Navigator, 2nd Edition

Chapter 34

Orchestrator

Directing the value chain

The pattern

Orchestrator companies focus on their core competencies. Any activities in the value chain that fall outside these areas are outsourced to specialised service providers who possess the necessary skills to carry them out successfully (HOW?). Thus, as director of the value chain, the Orchestrator will spend a great deal of time coordinating and matching individual value creation activities. The comparatively higher transaction costs that this incurs are offset by taking advantage of partners’ specific skills (VALUE?). An important advantage of the Orchestrator pattern is that it ...