Chapter 32

Open Business

Leverage collaborative value creation

Tall buildings marked X, Y and Z with skywalks between them and other buildings around them.

The pattern

Adoption of the Open Business model often marks a fundamental paradigm shift in a company’s business logic. Openness refers to the inclusion of outside partners into normally closed value creation processes such as research and development (HOW?). The precise form such cooperation takes is not set in stone, but being based on the concept of collaboration tends to differ substantially from classic customer–supplier relationships. Companies pursuing the Open Business model try to leave profitable niches for potential partners within the model to enable them to engage ...

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