The Business Model Navigator, 2nd Edition

The Business Model Navigator, 2nd Edition

by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Released August 2020
Publisher(s): Pearson Education
ISBN: 9781292327143

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Book description

Prof. Dr. Oliver Gassmann is Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards.

Prof. Dr. Karolin Frankenberger is Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50, the world’s foremost resource for sharing leading management ideas of our age. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges.

Dr. Michaela Choudury is a business model innovation expert, business professional and innovation lecturer with more than ten years of experience in digital innovation and transformation. She worked within the Digital Lead Scale-up and Acceleration division at LafargeHolcim, as a Senior Consultant at the BMI lab as well as a Research Assistant at the Institute for Technology Management at the University of St. Gallen. Currently, she is a Senior Manager within the International Marketplace Unit of Ringier. She received her PhD at the University of St. Gallen and was a Visiting Researcher at the Center for Design Research at Stanford University.

Table of contents

  1. Cover
  2. Title page
  3. Contents
  4. About the authors
  5. Acknowledgements
  6. Publisher’s acknowledgements
  7. Introduction
  8. PART ONE How to drive business model innovation
    1. 1 What is a business model and why should it be innovated?
      1. The age of business model innovations
      2. The elements of a business model
      3. The challenge of business model innovation
    2. 2 The Business Model Navigator
      1. Creative imitation and the importance of recombination
      2. Initiation: analysing the ecosystem
      3. Ideation: generating new ideas
      4. Integration: building business model consistency
      5. Implementation: test and optimise
    3. 3 Managing change
      1. Drive change
      2. Define a plan of action
      3. Define structures and goals
      4. Build capabilities
  9. PART TWO 55+ winning business models – and what they can do for you
    1. 1 Add-On
    2. 2 Affiliation
    3. 3 Aikido
    4. 4 Auction
    5. 5 Barter
    6. 6 Cash Machine
    7. 7 Cross-Selling
    8. 8 Crowdfunding
    9. 9 Crowdsourcing
    10. 10 Customer Loyalty
    11. 11 Digitalisation
    12. 12 Direct Selling
    13. 13 E-commerce
    14. 14 Experience Selling
    15. 15 Flat Rate
    16. 16 Fractional Ownership
    17. 17 Franchising
    18. 18 Freemium
    19. 19 From Push to Pull
    20. 20 Guaranteed Availability
    21. 21 Hidden Revenue
    22. 22 Ingredient Branding
    23. 23 Integrator
    24. 24 Layer Player
    25. 25 Leverage Customer Data
    26. 26 Licensing
    27. 27 Lock-In
    28. 28 Long Tail
    29. 29 Make More of It
    30. 30 Mass Customisation
    31. 31 No Frills
    32. 32 Open Business
    33. 33 Open Source
    34. 34 Orchestrator
    35. 35 Pay Per Use
    36. 36 Pay What You Want
    37. 37 Peer to Peer
    38. 38 Performance-Based Contracting
    39. 39 Razor and Blade
    40. 40 Rent Instead of Buy
    41. 41 Revenue Sharing
    42. 42 Reverse Engineering
    43. 43 Reverse Innovation
    44. 44 Robin Hood
    45. 45 Self-Service
    46. 46 Shop in Shop
    47. 47 Solution Provider
    48. 48 Subscription
    49. 49 Supermarket
    50. 50 Target the Poor
    51. 51 Trash to Cash
    52. 52 Two-Sided Market
    53. 53 Ultimate Luxury
    54. 54 User Design
    55. 55 White Label
    56. 56 Sensor as a Service
    57. 57 Virtualisation
    58. 58 Object Self-Service
    59. 59 Object as Point of Sale
    60. 60 Prosumer
  10. PART THREE Finished reading? Let’s implement!
    1. 10 recommendations to innovate your business model
    2. The 55+ models at a glance
  11. Glossary
  12. Further reading
  13. Further resources
  14. Endnotes
  15. Index
  16. Endorsements
  17. Imprint

Product information

  • Title: The Business Model Navigator, 2nd Edition
  • Author(s): Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
  • Release date: August 2020
  • Publisher(s): Pearson Education
  • ISBN: 9781292327143