The Business Model Innovation Process

3 A business model innovation typology and taxonomy

DOI: 10.4324/9781003215097-4

The aim of this chapter is to push the business model innovation research boundaries forward through two successive steps: the development of a business model innovation typology, and the introduction of a business model configurations taxonomy.¹

The main aims are:

• To introduce eight business model innovation types, each with its own unique outcome and process characteristics.
• To introduce a business model configurations taxonomy, which describes and provides ample examples of business model innovation choices that companies can pick and choose from, at the level of the five value drivers.²
• To show the relevancy and importance of both, in that they can support ...