IN CONTEXT
Business planning
Early 19th century Prussian military strategist Carl von Clausewitz formulates the principles of strategic planning.
1940s The US Air Force considers opponents’ possible actions in order to prepare alternative strategies.
1950s US futurist and military strategist Herman Kahn encourages governments and individuals to “think the unthinkable” by imagining possible future scenarios.
1967 French philosopher Bertrand de Jouvenel coins the term futurible to mean “a fan of possible futures.”
21st century Companies and governments use scenario planning for wide-ranging issues including food, water, and energy supply, ...
Get The Business Book now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
