The BS Dictionary

INTRODUCTION

 

The idea for this book started one day at my home, when the woman who I thought was my wife turned into someone I did not recognize. Jill is a very smart and accomplished businesswoman. On this fateful day, she was about to jump on a conference call with colleagues. I had just finished talking to her about something (I forget what), and we’d had crystal-clear communication, both sides understanding every word, every idea. This is a woman I’ve known for more than 25 years. We “get” each other. We’re simpatico.

Then the business call started.

Jill began using words that I had never heard come out of her mouth before. Things like straw man, table stakes, and SEO. To make matters worse, she was using the words with confidence, and ...