The BS Dictionary

WIIFM idiom WIIF-M 1. Abbreviation for “What’s in it for me?” 2. A focus on defining the benefits of something for your audience.

BS Definition: Kind of the opposite of it takes a village.

Origin: The origin of this expression goes back to at least the early 20th century, as part of an effort for sobriety. In January 1909, John M. Sutherland wrote an oft-cited poem about self-indulgent drunkards in The Temperance Cause—a publication of the Massachusetts Total Abstinence Society (sounds like a fun group)—with the following passage: “The saloon-keepers ...