MARK GOTTFREDSON is a partner in Bain & Company’s Dallas, Texas, office, which he founded in 1990. Currently global head of Bain’s performance improvement practice, he has advised clients in a wide range of industries and is a leader in the firm’s business strategy, airline, manufacturing, and retailing practices. In 2005, Consulting Magazine named him one of the world’s top twenty-five consultants. He has written extensively for publications such as the Harvard Business Review, Wall Street Journal, Singapore Business Times, The Edge (Malaysia), South China Morning Post, London Business School’s Business Strategy Review, and World Business Review. He is fluent in Japanese and has worked extensively in Japan. Mark graduated ...
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