CHAPTER 1: THE TWO KEYS TO BREAKTHROUGH RESULTS
1 Nanette Byrnes and David Kiley, “CEOs: Hello, You Must Be Going,” BusinessWeek, February 12, 2007.
2 The outplacement firm of Challenger, Gray & Christmas issues regular press releases on the tenure of departing CEOs, based on the firm’s proprietary data. The data here is derived from the firm’s reports for June 27, 2002, and January 8, 2007.
3 “CEOs: Hello, You Must Be Going.”
4 Boston: Harvard Business School Press, 2001, 2004, and 2007, respectively.
5 See Phil Rosenzweig, The Halo Effect . . . and the Eight Other Business Delusions That Deceive Managers (New York: Free Press, 2007).
CHAPTER 2: FIRST LAW: COSTS AND PRICES ALWAYS DECLINE
1 Winfred B. Hirschmann, “Profit from the Learning ...
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