© Patrick Woods 2020
P. WoodsThe Brand Strategy Canvashttps://doi.org/10.1007/978-1-4842-5159-1_1

1. Getting Started with the Brand Strategy Canvas

Foundations and Key Concepts
Patrick Woods1 
(1)
San Francisco, CA, USA
 

“I find that most people know what a story is until they sit down to write one.”

—Flannery O’Connor, American novelist

Have you ever experienced the overwhelming vastness of a blank page? Maybe it was in a creative writing course in college or maybe just for your company blog. And even though you’ve read lots of blog posts and plenty of books, the words just didn’t seem to flow when you sit down to right.

It seems like the two activities, reading and writing, would be closely related. That experience with one would lead to more abilities ...

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