CHAPTER 10SALES AGREEMENTS
Market to the elite and eat with the masses.
But market to the masses and eat with the elite.
—Unknown
Once the sale is closed, it’s time to create a document that expresses the agreement between the people or organizations involved. This should be a simple process of writing down what was sold, what was bought, and the terms on which it will be delivered. Wouldn’t it be great if the agreement captured the good feelings that surround a new relationship. That was the basis for consummation of the transaction. Unfortunately, often the opposite happens.
In many situations, the “seller” delivers a form contract that details what was bought and what was sold, and the back of the form is filled with miniscule boilerplate ...
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