CHAPTER 1
THE DNA OF THE BOLD ONES
In 1991, Sony announced a partnership with Nintendo. The two companies agreed to create a world-changing video game masterpiece, combining both their areas of expertise into one, powerhouse, Japanese-engineered console.
For Sony, this was a timid step into a new venture. Previously, the company had looked down on video gaming as a notch beneath its highbrow electronics company. To the staunch businessmen running the top of Sony, video games were simply “toys, so why on earth would they join the toy business?”1
But after much negotiation with Nintendo, and after consulting with a bold man who happened to work for both of them—Ken Kutaragi—they’d been talked into it. They would dive into the business of child ...
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