The Balanced Scorecard

C h a p t e r     N i n e

Achieving Strategic Alignment: From Top to Bottom

IMPLEMENTING A STRATEGY begins by educating and involving the people who must execute it. Some organizations hold their strategy secret, shared only among the senior executive group. The group implements the strategy through central command and control. While this approach was widely used by senior executives for much of the twentieth century, most executives of today’s technology- and customer-driven organizations realize that they cannot determine and communicate all the ...