The B Corp Handbook, Second Edition, 2nd Edition

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Benefits of Becoming a B Corp

Several benefits of becoming a Certified B Corporation relate directly to you and your business. B Corp certification helps you attract and retain talent, distinguishes your business in a crowded market, and helps associate your brand with some of the most socially and environmentally responsible companies on the planet. The particular benefits most attractive to you will vary depending on your industry, your goals and objectives, and where you are in the life cycle of your business (at start-up, in a growth phase, planning for succession, and so on).

Ryan was most attracted to the quality of the community. When he found out that King Arthur Flour, Method, and Seventh Generation were Certified B Corporations, Ryan ...