The Awakening Giant (Routledge Revivals)

Routledge Revivals

The Awakening Giant

First published in 1985, this book is about Imperial Chemical Industries’ response to the changing social, political, business and economic environment from the 1960s through to the 1980s. Using personal interviews and archival material, Andrew Pettigrew examines the evolution of business strategy, organisation structure and culture, technology and union-management relations within this corporate giant over an extended period of time. It is a compelling account, told from the inside, by one of the world's leading management and organisation theorists. The Awakening Giant has made a major practical and theoretical contribution to the study of corporate strategy, organisational analysis and change, and business ...