CHAPTER 1What Is Insight?

If you know what you’re looking for, you’re more apt to find it. That’s as true for finding insights as it is for tracking down a lost pair of socks.

Knowing that you want more insights gives clear direction for your unconscious mind to go to work and find an answer. The clearer you are about the specific insight you seek, the more regularly the insight will occur. It’s just like when you are considering buying a new car and you suddenly notice more cars on the road like the one you want to buy. Pause for a moment to pick a problem or topic you’d like some insight into and set it aside for use in the coming chapters.

Let’s begin with how insight differs from other types of thought. While what follows is what we have ...

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