CHAPTER THIRTEEN
SEO Education and Research
Learning everything you need to know about SEO in order to be effective today, and in the months and years to come, is a difficult process that is made even more challenging and complex by the constant evolution of web technologies, search engines, searcher behavior, and the landscape of the Web.
Fortunately, many resources that make the job easier are available online. Leading SEO pros regularly post their thoughts on social media, blogs, and forums, and many speak at various industry conferences. These platforms create numerous opportunities to interact with folks doing SEO at a high level, to learn from their experience, and to keep your optimization skills sharp and up to date.
In this chapter, we will talk about how you can leverage the many resources available to be more successful in your SEO efforts today and in the future.
SEO Research and Search Performance Analysis
It should be fairly evident to you at this stage that SEO is always evolving. Search engines are constantly changing their algorithms (Penguin, Panda, Hummingbird, oh my!), and new media and technologies are being introduced to the Web on a regular basis. Staying current requires an ongoing commitment to research, study, and participate in the process of SEO.
SEO Resources
One of the easiest ways to research what is happening in the world of SEO is to study the websites and periodicals that cover SEO in detail. Simultaneously, ongoing testing of your (and othersâ) ...
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