CONTENTS

 

 

 

Preface

image            PART 1 EDITING IN THE AGE OF CONVERGENCE

  Chapter 1 Editing for Today’s Changing Media

The Editor’s Changing Role

Democratization of the Media

The Changing Media Environment

The Media Begin to Converge  •  The Changing Nature of News

The Role of the Editor

Jobs for Editors  •  The Art of Editing

Suggested Websites

Suggested Readings

  Chapter 2 The Editor and the Audience

Newspapers Aren’t Dead

A Journalism Renaissance?

Advertising Prompts Change  •  Media in Turmoil

Connecting With Audiences

Evaluating the Media Mix

Understanding U.S. Audiences

Credibility and the Media  •  Changing Needs of Changing Consumers ...

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