Book description
The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:
- The history of type;
- Terminology;
- Classification;
- Measurement;
- Spacing;
- Alignment;
- Legibility;
- Hierarchy;
- Layout and Grids;
- Page Elements;
- InDesign tools and style sheets.
Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- PREFACE
- 01. A BRIEF HISTORY OF THE ALPHABET AND TYPE
- 02. LETTERS AND THEIR CHARACTERISTICS
- 03. INDESIGN® SOFTWARE BASICS
- 04. THE MECHANICS OF TYPE
- 05. SETTING DISPLAY TYPE
- 06. OTHER TYPOGRAPHIC ELEMENTS
- 07. TYPOGRAPHIC HIERARCHY
- 08. LAYOUT AND STRUCTURE
-
09. PAGE ELEMENTS AND SPECIFICATIONS
- Heads and Subheads
- Body Text
- Tabular Material
- Callouts and Pull Quotes
- Extracts/Block Quotations/Excerpts
- Captions
- Author Bylines
- Footnotes/Endnotes
- Running Heads and Footlines
- Folios (Page Numbers)
- Multi-Page Formats
- Pacing
- Type Specification
- Manuscript Mark-Up
- Proofreaders’ Marks
- Assignment: Type Specimen Book
- Assignment: Design History Booklet
- 10. USING INDESIGN® STYLES
- GLOSSARY
- INDEX
Product information
- Title: The Art of Type and Typography
- Author(s):
- Release date: October 2017
- Publisher(s): Routledge
- ISBN: 9781315301532
You might also like
book
Storytelling in Design
With the wide variety of devices, touch points, and channels in use, your ability to control …
audiobook
The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, …
book
The Principles of Beautiful Web Design, 4th Edition
The Principles of Beautiful Web Design is the ideal book for anyone who wants to design …
book
Resonate: Present Visual Stories that Transform Audiences
Product Description Presentations are meant to inform, inspire, and persuade audiences. So why then do so …