NOTES
CHAPTER 1
1. Number of active or registered users is according to published data from each social network, including LinkedIn (238 million), Google + (235 million), Twitter (200 million), and Facebook (699 million), as of August 2013.
2. Sales Benchmark Index; Sales & Marketing Effectiveness Blog: “The Next Big Prediction in B2B Sales,” by Greg Alexander, January 2013; www.salesbenchmarkindex.com/bid/93649/The-Next-Big-Prediction-in-B2B-Sale.
3. Discussed in the Research Brief: “Social Selling: Leveraging the Power of User-Generated Content to Optimize Sales Results,” February 2013; business.linkedin.com/content/dam/business/sales-solutions/global/en_US/site/pdf/ti/linkedin_social_selling_impact_aberdeen_report…us_en_130702.pdf.
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