The Art of Music Publishing

CHAPTER
Synchronization	7

Let’s start with a basic definition of music synchronization – it’s the ability to synchronize music in a timed relation to a visual component. As such, you can now begin to appreciate that it’s not just movies we’re discussing but everything in the above description. This includes computer games, television shows, film, advertising commercials (television, cinema, online, video). It will cover all new devices that allow this to take place and in any new medium.

Up until now synchronization income has shown hardy resistance to downward trends. Indeed, new avenues of synchronization have brought new income streams and helped music publishers (and record labels who also have to give permission for the use of the ...