Chapter 9Networking and Self-Promotion

This category is a purely selfish one. Networking is how we create careers. It incorporates every aspect of our managing skills and our personalities into what an interviewer sees and how this person is convinced to hire us. Self-promotion is a place where you get to be the product or service. If you were going to market yourself, how would you begin? Probably the best way is to define your target audience. The production designer is your obvious target market, but you will also be interviewing with the UPM to negotiate your deal memo. Each prospect in your target market will be receptive to different metaphors and some will overlap.

Interviewing

Production designers expect loyalty, amenability, creative ...

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