Chapter One
The ABCs of 360-Degree Feedback
 
O would some power the giftie gie usTo see ourselves as others see us!It would from many a blunder free us,And foolish notion.
—Robbie Burns
 
 
“360-degree feedback. It is time-consuming, people-intensive, rife with politics, and comes with a significant price tag. Yet almost every Fortune 100 company is doing it.”1 And it is estimated that as many as 90 percent of Fortune 500 companies use some form of it for either employee evaluation or development.2
So if the cost is high in dollars, time and energy, why has 360-degree feedback been so widely adopted by America’s largest corporations? The answer: 360-degree feedback offers a unique opportunity to link specific leader behaviors to organizational ...

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