the instrumental imperative. The moment we gain enough personal clarity about our intentions and decide to be accountable for bringing them into the world, we come face to face with a culture that is indifferent or even unfriendly towards the very idealism, intimacy, and depth that this requires. Modern culture is not organized to support our idealistic, intimate, and deeper desires. It is organized to reinforce instrumental behavior. But if we understand the nature of the culture, we gain some choice over it.
The Message Is the Medium
Culture is really a set of messages about how we should operate in the world. It imposes ...
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