Chapter SevenCreating Worlds
Creating a World on Your Desktop
What is Art Direction? It’s a Process of Discovery
What is an art director? How do we see the world? With what eyes are we looking at it? Are we truly seeing or “just looking”? What is the training needed to become an art direction or production design master?
Someone has to define the visual rules and style of a film, and this role falls to the production designer and art director. Often a designer or art director is brought on because they have a unique vision that fits the ...
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