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Case Study: How to Increase Staff During a Hiring Freeze
In this, the first of three practice assignments, you are to put yourself in Susan Albanese’s place as a marketing executive. You are trying to persuade your boss, the marketing director, to let you employ someone at a time when the company is restricting new hires. You will use the Outline Guide. An answer sheet will give you extra guidance when you compare your work with Susan’s.
The scenario: Susan manages the market research team in a small pharmaceutical company. During routine operations, Susan’s group is composed of six people, each of whom studies various aspects affecting sales of the company’s products. Over the years, many field salespeople began their careers as members of ...
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