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Creativity
A key element in developing persuasion skill is the ability to think creatively. Persuaders must collect diverse information and assemble it into ideas that match opportunity. They must stimulate minds, solve problems, create improvement, transform apathy into enthusiasm, and gain acceptance. Persuasion deals with the future, because it focuses on what could be.
Characteristics of Creativity
A better understanding of your creative thinking process will enhance your powers of persuasion. This chapter is not a treatise on creativity as a whole; instead it provides a few useful insights into how your creativity works plus some tips on how you can manage it more effectively. Four important characteristics of the creative process deserve ...
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