The AMA Dictionary of Business and Management

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N Ach NEED FOR ACHIEVEMENT

N Aff NEED FOR AFFILIATION

Nader, Ralph American lawyer and consumer advocate; the father of CONSUMERISM. His early investigation of the safety of GM’s Corvair automobile gave birth to the consumer movement and made the safety of consumer products a national issue.

NAFTA NORTH AMERICAN FREE TRADE AGREEMENT

NAICS NORTH AMERICAN INDUSTRIAL CLASSIFICATION SYSTEM

NAIRU NONACCELERATING INFLATION RATE OF UNEMPLOYMENT

Naive quantitative method Technique used to forecast future trends, using historical data plotted in a time series. It displays the underlying trends, seasonal and cyclical variations, and random elements that are then decomposed to reveal underlying patterns.

Narrow market Market that is sensitive to changes ...