Chapter 8
Investors
Investors are an indispensable part of the startup landscape. Especially when it comes to technology companies, investors provide the fuel entrepreneurs need to turn their small companies into national brands. Without investors, growth can be painfully slow, if not impossible.
While investors can be a blessing, they can also be a curse. Set your company up for success by following the investor strategies in this chapter. In it, you’ll learn the right timing for an investment, how to find the perfect investor, and how to determine if you even need one in the first place.
Investors Are Not Created Equal
Do You Want to Be Rich or Be King?
The Train Is Leaving the Station
If You Want Money, Ask for Advice
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