The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know

Perception Is Reality

The universal thorn in a startup’s side is a constant lack of resources. Startups simply don’t have the resources to launch national advertising campaigns, lease the best retail space, or build robust technology. But you can’t look like a fly-by-night operation, either. For people to give you their money, they have to trust you. The name of the game in Startupland is to create the impression that you are an established, trustworthy company. To be taken seriously, you have to look bigger than a couple of hackers in a garage.

There are many ways to do this. Ultimately, it depends on the nature of your startup, but there are a few tried-and-true tactics. A 1-800-number with an interactive menu has a “big company” feel. Even better, have a virtual assistant patch through your calls. Media mentions can also be an effective way to demonstrate social proof. Major media logos on your website are a great way to establish credibility. To a lesser extent, testimonials are a way to create trust. Written testimonials are okay, but videos of your ecstatic customers are even better.

Perception is reality. If you want customers to buy from you, make sure that you’re perceived as a winner.

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