CHAPTER 3

Holistic Challenges of Agile

While originally intended for software development, the sensible ideas in the Agile Manifesto apply equally to Marketing, Sales, HR, and all other departments in a company. The challenge for non-Engineering groups is taking an idea like, “Working software over comprehensive documentation,” and making it meaningful for the non-technical tasks at hand.

Agile methodologies, like XP, focus on the technical nitty-gritty and have no crossover application for nontechnical usage. The more general Scrum methodology, however, is usage-agnostic. Granted, the originators of Scrum and the other Agile methodologies had software delivery in mind just as the Agile Manifesto guys sought innovative ways to better approach ...

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