CHAPTER 1

The Agility Myth

Agility is a positive word connoting nimbleness, speediness, and adaptability. Every CEO wants their company to be agile, and no CEO wants their company to be the opposite—lumbering, slow, and rigid. Yet few companies are truly agile.

Most companies aren’t agile because developing cohesion between the Sales, Marketing, Human Resources, Product, and Engineering teams is difficult. While the leaders of each team are technically aligned as corporate representatives, their goals and objectives may be incompatible with their peers’ goals and objectives. Before bemoaning a company’s inflexibility or celebrating its sprightliness, a good first step is to examine executives’ differing objectives.

The Mistaken CEO

The CEO of ...

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