[9]MANAGEMENT FASHION AS IMAGE-SPECTACLE
The Production of Best-Selling Management Books
University of Durham
University Of Nottingham
Drawing on the work of Guy Debord’s Society of the Spectacle and Daniel Boorstin’s The Image, this article argues that aesthetic and management fashions are not separate forms, as both represent the preeminence of the image spectacle. Central to this is the increasing emergence of pseudoevents and synthetic products. Using empirical findings from a study of the production of six best-selling management books, it shows that they are manufactured coproductions that result from an intricate editorial process in which the original ideas are moulded in order for them to have a positive ...
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