The Aesthetic Turn in Management

[24]Crafting Organization

JULIE WOLFRAM COX^a,* and STELLA MINAHAN^b,†

^a Department of Management, Monash University, P. O. Box 197, Caulfield East, Victoria 3145, Australia;

^b Department of Marketing, Monash University, P. O. Box 197, Caulfield East, Victoria 3145, Australia

The recent shift in attention away from organization studies as science has allowed for consideration of new ways of thinking about both organization and organizing and has led to several recent attempts to ‘bring down’ organizational theorizing. In this paper, we extend calls for organization to be represented as a creative process by considering organization as craft. Organizational craft, we argue, is attractive, accessible, malleable,, reproducible, and marketable. It ...