[18]Spectacular metaphors
FGV-EAESP, São Paulo, Brazil
Keywords Metaphors, Theatre, Cinema
Abstract The use of metaphoric language has grown in prevalence in recent years. Frontline organizations have become “magical kingdoms”: ethereal places where image and substance rarely coincide, and where metaphors turn into powerful tools for consultants and change agents. At the same time, scholars explore the “wonderful world of metaphors”. Once simple figures of speech, metaphors have been transformed into a respectable approach for organizational analysis. Although millenarian, the theatre metaphor constitutes an attractive system of ideas for studying organizational phenomena. In this paper, the theatre metaphor ...
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