Written advertising is as old as commerce itself. The development of radio, television, and cinema in the twentieth century, however, provided businesses with an exciting and dynamic new way to promote their products and services. While cinema relied primarily on advertising forthcoming features—the first “trailer” was shown in 1913—and early radio shows were usually backed by individual sponsors, it was the explosion of broadcast television in the 1950s and 1960s that created the moving-image advertising climate with which we are familiar today.
Initially, many television shows relied on the radio model, being sponsored by a single business or product, but it became quickly apparent that far greater profits were to be made by selling ...
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