Table of Contents - The Ad-Makers [Book]

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Contents

Introduction

TV Advertising in the Internet Age

Stages from Conception to Distribution

Corporate Conception to Creative

Overall Campaign Plan

Product Identity, Message, and Audience

The Agency Takes Over

Refining the Conceptual Deck

Interview: Agency CEO LUKE MUGLISTON

Preproduction

Scripting and Storyboarding

Development of Vision with Production Company and Director

Interview: Executive Producer DAVID LYONS

Interview: Director FREDRIK BOND

Interview: Production Designer JOHN EBDEN

Interview: Agency Producer CHRIS HARRISON

Interview: Storyboard Artist CORRAN BROWNLEE

The Onset of Digital

Interview: Director DANIEL KLEINMAN

Interview: Director BRUCE MACWILLIAMS

Interview: Cinematographer ARTURO SMITH

Interview: ...

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