Post-Production
Although the process of creating a commercial allows for little radical change after the decisions of preproduction, the whole process from start to finish is characterized by a constant eye to how the commercial can be improved. Editing and other post procedures are no different in this respect.
VFX elements for Guinness “noitulovE” (Abbot Mead Vickers BBDO/Kleinman Productions, d. Daniel Kleinman, VFX by Framestore).
The involvement of the director and the production company varies at this stage. In America, ...
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