CHAPTER 7
People and Engagement
It’s easy to say you want talented people, and you do, but the way those people interact with each other is the real key.
ED CATMULL, FOUNDER AND CEO OF PIXAR
IN THIS CHAPTER, WE WILL EXPLORE
■ the importance of employee engagement and why the majority of people are disengaged at work
■ how to create an environment for thinking and collaboration
■ some key drivers of employee engagement and intrinsic motivation
■ some modern HR practices for creative knowledge work.
The Case for Employee Engagement: Wake Up and Smell the Success
In 2002, the CEO of a small, four-year-old company pinned a note to the wall in the office kitchen. The note read, “These ads suck.”1
This was not the act of a typical CEO—but then, ...
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