CHAPTER 3

The 6 Enablers of Business Agility

I found that the key was agility, agility, agility. We needed to develop speed, nimbleness and athleticism to get the consumer experience right.

—SATYA NADELLA, CEO, MICROSOFT

IN THIS CHAPTER, WE WILL EXPLORE

■ why so many attempted agile transformations fail

■ why it’s necessary to focus on the whole organization when seeking greater agility

■ the 6 Enablers of Business Agility model and how each enabler contributes to improved business outcomes.

Why Agility Initiatives Fail: A Narrow Focus

Most large-scale change initiatives fail. In fact, research undertaken by global strategy consultancy McKinsey shows that 70 percent of change initiatives fail to achieve their stated goals.1 There are many ...

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