DISCIPLINE 4
Applies an Adaptive Mindset
SITUATIONAL ADAPTABILITY GLOBAL PERSPECTIVE CULTIVATES INNOVATION
IN 2014, WHEN SATYA NADELLA TOOK THE helm as the third-ever CEO of Microsoft, the digital giant was stumbling. There were new players and new paradigms of mobile and cloud computing successfully challenging the hegemony of Windows. Yet Microsoft had doubled down on its Windows-only course.
“Windows was the god—everything had to work with Windows,” said Steve Stone, founder of Microsoft’s technology group. But Nadella brought a different perspective.
“Our industry does not respect tradition,” Nadella announced in his opening statement as the ...
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