67. The Law of Relationships
All selling is ultimately relationship selling.
People don’t buy products or services. They “buy” the people who are selling the products or services. First, you sell yourself as a likable and credible person, and then you sell what you represent.
In its simplest terms, success in selling is determined by your ability to form high-quality relationships with your customers. Marketing and selling have changed dramatically in the last few years. Products and services are more complex and difficult to understand than ever before. Because of the higher levels of risk and uncertainty this creates, combined with the variety of options available to the customer, the relationship becomes central to selling anything.
Get The 100 Absolutely Unbreakable: Laws of Business Success now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
