Book description
You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?
Do you know that:
There will be nearly one billion middle-class consumers in China and India within the next ten years?
More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
The number of billionaires in China has grown from 1 to 115 in the past decade alone?
In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.
This book explains who these consumers arewhat they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for.
Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumersboth urban and rural, and across all income levelspositioning your company to win as the next wave of global affluence reaches the marketplace.
Table of contents
- Cover Page
- Title Page
- Copyright
- Contents
- Preface
- One: Consumption in China and India
- Part I: The Rise of the New Consumer in China and India
- Part II: Preferences, Appetites, and Aspirations
- Part III: The Lessons for Business Leaders
- Epilogue: A Letter to the Next Generation
- Appendix A: Worlds of Difference
- Appendix B: Risks and the Hit-the-Wall Scenario
- Notes
- Selected Bibliography
- Acknowledgments
- About the Authors
Product information
- Title: The $10 Trillion Prize
- Author(s):
- Release date: September 2012
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422187067
You might also like
book
Numbers that Matter
CEOs and business owners face an ever increasingly complex world in which they do business. They …
book
Food Frying
A wide-ranging exploration of the science and practice of food frying Frying is one of the …
book
Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire
In Seven Years to Seven Figures, self-made millionaire and renowned wealth coach Michael Masterson reveals the …
book
Ready to Be a Thought Leader?: How to Increase Your Influence, Impact, and Success
The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of …