How to Get from a Good Idea to a Validated Business
Too many entrepreneurs and innovators execute ideas prematurely because they look great in presentations, make excellent sense in the spreadsheet, and look irresistible in the business plan… only to learn later that their vision turned out to be a hallucination.
Navigate the Experiment Library in This Book to Make Your Ideas Bulletproof
Testing is the activity of reducing the risk of pursuing ideas that look good in theory, but won’t work in reality. You test ideas by conducting rapid experiments that allow you to learn and adapt.
This book outlines the most extensive testing library on the market to help you make your ideas bulletproof with evidence. Test extensively to avoid wasting time, energy, and resources on ideas that won’t work.
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