SYNOPSIS
Experiment Pitfalls
The best plans for experimentation don’t always come through. We’ve learned this in working with teams to design, run, and analyze experiments over the years. Part of learning this process is becoming more proficient at quickly running experiments. We have found common pitfalls that you can identify early on and benefit from our mistakes.
“It takes humility to realize we don’t know everything, not to rest on our laurels, and to know that we must keep learning and observing. If we don’t, we can be sure some startup will be there to take our place.”
Cher Wang Cofounder HTC
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