DEFINITION
Decide
Turning insights into action
Learning faster than everyone else is no longer enough. You need to put that learning into action, because what you’ve learned has an expiration date. If you feel like this is happening faster than any time in recorded history, you may be correct. People today are exposed to more information in a year than those in the early 1900s experienced in a lifetime. Both markets and technology move so quickly that the insights you’ve gained can expire within months, weeks, or even days.
For the purposes of Testing Business Ideas, we define action as:
- next steps to make progress with testing and de-risking a business idea.
- informed decisions based on collected insights.
- decisions to abandon, change, and/or continue testing a business idea.
“The single biggest problem in communication is the illusion that it has taken place.”
George Bernard Shaw Irish playwright and political activist
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