Telling Your Story, Building Your Brand

Table of contents

1. Cover
2. Half-Title Page
3. Title Page
4. Copyright
5. Description
6. Contents
7. Acknowledgments
8. Introduction
9. Section 1 About Personal Brands
   1. Chapter 1 You Are Your Brand
   2. Chapter 2 Why a Personal Brand
   3. Chapter 3 What Makes a Brand
   4. Chapter 4 The Entrepreneur’s Brand
   5. Chapter 5 The Personal Brand Vs. a Company Brand
10. Section 2 How to Build Your Brand
    1. Chapter 6 TheAudit
    2. Chapter 7 What Is Your Purpose?
    3. Chapter 8 What Is Your Superpower?
    4. Chapter 9 Competitive Review
    5. Chapter 10 What Is Your Position?
    6. Chapter 11 What Are the Reasons to Believe?
    7. Chapter 12 The Six-Word Story
    8. Chapter 13 What Is Your One Word?
    9. Chapter 14 What Emotion Can You Satisfy?
    10. Chapter 15 What Is Your Brand Personality?
    11. Chapter 16 What’s Your Story?
    12. Chapter 17 The Story Structure
    13. Chapter 18 Using Your Story
    14. Chapter 19 Creating a Mnemonic
    15. Chapter 20 Naming
    16. Chapter 21 Bringing Your Brand to Life
    17. Chapter 22 Building a Fanbase
    18. Chapter 23 Taking Your Brand to Market
    19. Chapter 24 Network Like a Brand
    20. Chapter 25 Pitching Investors
    21. Chapter 26 How to Be a Cult Brand
    22. Chapter 27 On Reputation
    23. Chapter 28 What to Do When Your Brand Goes Stale
    24. Chapter 29 Re-Establishing + Rebranding Yourself
    25. Chapter 30 Stay Consistent. Please
    26. Chapter 31 To Thine Own Self Be True
    27. Chapter 32 Not the End, Just the Beginning
11. References
12. About the Author
13. Index
14. Backcover