5Quantitative study—Performance and functionality in AI-related acquisitions
The key objective of the quantitative study is to develop a deeper and richer understanding of the phenomenon of performance- and functionality-focused acquisitions. This is achieved by not only testing the findings of theory and qualitative research but also by complementing and extending them with novel insights. The quantitative study is thus grounded in the results of theoretical considerations (chapters 2 and 3) and the qualitative study (chapter 4).
Combining qualitative and quantitative research as a mixed methods approach is particularly useful to study decision making within the context of performance- and functionality-focused acquisitions. This is true for ...
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